(WSJ Magazine) Patagonia's Founder Is America's Most Unlikely Business Guru
The idealism, ambition, self-assurance and total hubris at the heart of this salmon escapade are all hallmarks of the [Patagonia’s Yvon] Chouinard executive style. His approach to leading a company is perhaps best understood as a sort of performance art””less … Continue reading (WSJ Magazine) Patagonia's Founder Is America's Most Unlikely Business Guru
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